Does social media light you up when you think about all the ways you can engage with people, get creative and use it as a powerful tool? Social media is ever-expanding and continuously shifting. KSC can get you ready for what comes next. Hone your skills, discover cutting-edge marketing strategies and power up with industry-ready skills that apply in every profession. No matter what kind of business you’re working with, connecting with your target audience is a must. You’ll take away the tools and innovative thinking to do that successfully now and in the future!
Our immersive and empowering BA in social media explores the role of the internet and social media in contemporary journalism, communication and society. The core of successfully connecting over social media is the power of words. That’s why we focus on journalism integrated with art, communication and marketing via experiential learning. So your message is effective and reaches your audience every time.
In this program, you’ll gain insight into web and social media uses in professional communication and prepare for careers in journalism, public relations, advertising and marketing.
Partner with dedicated faculty, receive personalized mentoring, engage in projects that apply theory to real problems and celebrate a great return on your investment.
Social Media majors and minors go on to work with:
Social Media, B.A., Total Credits: 120
Examines social media technologies related to communication careers. Activities include creating blogs and social media accounts, developing personal brands, content, and strategy for partner organizations. Topics include privacy, usability, and accessibility; legal and ethical guidelines; and social media effects on individuals, culture, and society.
Explores best practices in social media analytics. Analyzes audience engagement with content to refine content and engagement strategies. Discusses legal and ethical implications of leveraging social media data. Topics include KPIs, native analytics, network analysis, data-informed action, algorithms, semantic analysis, influencers, and evaluation of social media strategy.
Introduction to the vocabulary, principles, tools, and techniques of multimedia production for various platforms including web, social media, radio, and broadcast.
Admissions Office
603-358-2276
229 Main Street
Keene, New Hampshire 03435
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